It’s Not Rocket Science – Really!

The other day I went to a new eatery. While I’m not a food critic (yet), like most folks who eat out often, I have certain expectations. The service should be friendly, the drinks and food should be hot or cold as required. The wait staff, if any, should be alert and responsive. The place should be clean… you get the point – these are all basics so ’nuff said.

Suffice to say my experience was less than satisfying, and all I could think of is “getting it right is not rocket science!”

Make sure your clients and prospects do not have similar disappointing interactions with dashed expectations, cause it does not take too many of them to turn people away to your competitors. That means formulating common sense procedures, communicating clear expectations (to any staff), communicating authentically where your target markets are gathering (in social networking platforms as well as traditional promotional spaces, like direct mail, face-to-face networking, blogging, etc.), and delivering top-notch service.

Take a cue from Seth Godin, a marketing communications guru, and do what you need to to insure your firm stands out by being remarkable.

Companies that are serious about surviving and thriving – no matter what the economy is doing – will do what they need to, to achieve raving fans. How will they accomplish that lofty goal?? Well from where I sit, it’s mostly about paying attention. Then progress happens when folks take the time and effort to fix what’s broken, not because it’s rocket science!

Whether you sell pizza or products, there’s always a need for improvement, so I’m taking my own advice; looking at my own procedures, services and systems. I want to make sure they are up to snuff, so that my clients will have a remarkable experience, get above what they expect and feel compelled to share their positive feedback! I’m confident these improvements will help propel my business forward. Stay tuned as I’ll keep you posted on how things go.

Got a story of your own to share, where the changes you instituted increased conversions and revenues – let me know! I’m working on putting together a “It’s Not Rocket Science” business-building tips report and would be happy to include what you did to improve your business interaction and customer service portals and boost sales.