June 1, 2010
Mahwah, NJ – Another Social Media program will be held tomorrow, June 2, in Mahwah, NJ – but this one should be a bit different. In addition to the expected format, with assorted speakers and experts sharing insight, best practices and case studies supporting the use of various social networking platforms (Twitter, facebook, blogging, LinkedIn and YouTube specifically) there will be a bit of networking. The primary differentiator: instead of 2-3 hours workshops, we will present practical, actionable tips in 20-40 minute segments. These lean and mean “speed seminars” will assist time-strapped entrepreneurs, so they can quickly understand the pros and cons of each of the most popular social networking platforms.
I’ve covered how to’s and success tips on blogging and YouTube before, when presenting to various business audiences across the country and in Europe, as well as in articles for Entrepreneur.com and WomenEntrepreneur.com. But this time around, besides my latest PowerPoint dog and pony show on the practical applications of these particular Social tools, I’m gonna spice things up by taking live videos of several business owners and posting them on the new MahwahChamber YouTube Channel … FUN!The Social Networking Success Map: The internet, along with mobile access and apps, are being tapped by hundreds of millions of people on a daily basis. They are seeking information, products and resources and it’s up to you to do what’s needed so they can “stumble upon” your company versus your more tech- and social-savvy competitors. If you ignore this clear behavorial shift and don’t do what you need to – to be where you are expected to be and to do so in creative and innovative ways- you will actively diminish your possible returns (read brand awareness and sales).
So don’t delay any longer. Assess your sales and operational objectives, craft a solid strategy and get in the social networking game with gusto – Here’s to your success!
Want to spend your time & money wisely in social circles – then contact us today! We have a full spectrum of Digital Asset Consulting and Social Engagement services, that are crafted to organically boost your Search Engine results and sales.
January 6, 2010
Been out and about over the last few weeks, attending yearly Holiday functions and parties hosted by various business and industry support organizations. In some instances I knew people at the venue; in others I knew no one. Being a bit of an extravert helps – but many times I must admit I’d rather be doing other things then networking – like cooking a proper dinner for my kids who are home from college, or working on my book while sipping a nice pinot noir and listening to David Gray…
Odds are you’ve been in the same boat – dragging your butt out to a function when you’d rather be someplace else. Bottom line – networking, when done right, benefits you and your business in many ways.
Here’s how to supercharge your networking efforts, so you make the most of your face-to-face and social/viral options!
- Be upbeat, giving succinct info about your value, rather than a boring laundry list of services.
- Listen, ask pertinent questions, and share effective resource and productivity tips with enthusiasm.
- Be authentic and communicate strategically with each unique audience
- Mix up your elevator pitch to keep things fresh & memorable. One new angle I experimented with got a hearty chuckle: “I deliver heftier profits than the bank” then I quantified what I meant in the next 20 seconds.
- Social networking communities are fantastic places to strut your stuff, especially when your tweet or post offers great industry advice, smart recommendations on open source apps, terrific vendors, prospecting or sales tips, speaking or event news, media placements, etc.
Dedicate consistent time each month to experiment with new face-space and social community interaction opps as part of your overall strategic marketing efforts. That means getting to Chamber of Commerce events, and attending segmented industry, trade and special interest groups. Get your business profile out there on Twitter, LinkedIn, and facebook to start, and seek out and chat with peers, colleagues, major and segmented news portals and industry thought leaders. And get some videos up on your own YouTube page and on your website as soon as you’re able. Action, enthusiastic communications and targeted investments of your time will help you boost your brand awareness and your bottom line in 20-10!
January 6, 2010
Recently I was quoted twice by Joe Connolly, a savvy Wall Street Journal Business Reporter featured on WCBS News radio 880 AM. No matter what industry or your location, Joe always shares pithy insight and success tips that can benefit newbies and seasoned business owners alike. I heartily recommend signing on to receive his daily business podcasts on the WCBS Radio Small Biz Network page by clicking here.
April 21, 2009
The other day I went to a new eatery. While I’m not a food critic (yet), like most folks who eat out often, I have certain expectations. The service should be friendly, the drinks and food should be hot or cold as required. The wait staff, if any, should be alert and responsive. The place should be clean… you get the point – these are all basics so ’nuff said.
Suffice to say my experience was less than satisfying, and all I could think of is “getting it right is not rocket science!”
Make sure your clients and prospects do not have similar disappointing interactions with dashed expectations, cause it does not take too many of them to turn people away to your competitors. That means formulating common sense procedures, communicating clear expectations (to any staff), communicating authentically where your target markets are gathering (in social networking platforms as well as traditional promotional spaces, like direct mail, face-to-face networking, blogging, etc.), and delivering top-notch service.
Take a cue from Seth Godin, a marketing communications guru, and do what you need to to insure your firm stands out by being remarkable.
Companies that are serious about surviving and thriving – no matter what the economy is doing – will do what they need to, to achieve raving fans. How will they accomplish that lofty goal?? Well from where I sit, it’s mostly about paying attention. Then progress happens when folks take the time and effort to fix what’s broken, not because it’s rocket science!
Whether you sell pizza or products, there’s always a need for improvement, so I’m taking my own advice; looking at my own procedures, services and systems. I want to make sure they are up to snuff, so that my clients will have a remarkable experience, get above what they expect and feel compelled to share their positive feedback! I’m confident these improvements will help propel my business forward. Stay tuned as I’ll keep you posted on how things go.
Got a story of your own to share, where the changes you instituted increased conversions and revenues – let me know! I’m working on putting together a “It’s Not Rocket Science” business-building tips report and would be happy to include what you did to improve your business interaction and customer service portals and boost sales.
July 29, 2008
Unless you have been living on another planet, you’ve probably heard of the quirky chick sitcom called “Gilmore Girls”. Though I have no hard evidence to prove it, I’m betting that Chinese take-out, coffee and assorted snack purchases for women ages 15-50 went up while that show was on the air (which ran on the WB network from 2000-2007). How can I make this claim? Because every week Lorelai Victoria Gilmore (played by Lauren Graham) and her daughter Rory Gilmore (aka Alexis Bledel) drank copious amounts of java at Luke Danes’ (Scott Patterson) diner, and ate (supposedly without gaining an ounce) amazing amounts of Chinese take-out and snack foods. Not far into the first season, the mere sight of all that constant arabica/food consumption often lead me (during a commercial break of course) to prepare a decaf version for myself. And before we knew it, in betwixt enjoying “girl time” with my own 2 teenage daughters, our little coffee klatch/snack time swiftly became a part of our weekly Gilmore-watching ritual.
So what does all this mean to you as a business owner? In a word – LOTS! Your branded communications tools (website, collaterals, print advertising, etc.) can have the same powerful effect on your customers and prospects; they can distinguish your firm, educate, persuade, motivate and sell IF you make sure they hit all the right buttons. And while I’m pretty sure that Amy Sherman-Palladino (the Gilmore creator) and producers did not NOT have any kickbacks from the coffee, Chinese restaurant or snack food cartels – the positive way and consistent take of how they presented these options, surely sent sales in those sectors winging.
In a world that is cluttered with competitors now more than ever, the game is all about connecting and capturing. So what do you have to do to get your own “Gilmore” going? Have a really great grasp of who your best clients are, what they need and how your particular product or service is valuable to them. Formulate a strong brand, which overtly (and positively) meshes with and communicates to your unique target markets. Struck your stuff, detailing everything that that makes your company sparkle – whether it’s fostering amazing client relationships, providing terrific services, or delivering superior products.
Maintain your signature style, create memorable messaging, get out and about in diverse venues (via networking, online presence, traditional print, etc.) with consistency, and you are sure to reap measurable returns.