Aging Rockers Relive Heyday!

That very well COULD have been an apt title of an article about a recent Ringo Starr concert I attended in NYC in June. Ringo and his current All Star Band read like a Who’s Who of the 60’s-90’s… yet on their own, it may have been a tough go to put together a major tour (let alone sell out a venue like Radio City Music Hall).

But to hell with their ages and the fact that they performed mostly decades old tunes. This brilliant Beatle used some savvy positioning and lively marketing, and put together a winning entertainment experience that capitalizes on the respective strengths of a group of super talented musicians. It was sheer genius… Ringo is not a singer by any stretch, and to paraphrase a quote by John Lennon, he was not even considered the best drummer in the band!  No matter. Ringo IS a funny, engaging entertainer, who knows how to put on a great show despite his own unique shortcomings.

So how can busy entrepreneurs profit from “what’s my name, Ringo”?? Creative marketing ROCKS! Yes, there must be a real product or service and real value, but the business lesson that can be learned from Mr. Starr is to concentrate on the gold you have to offer. Even if there are areas that could use some improvement, if you are a serious entrepreneur seeking success, position yourself properly, highlight your strengths and then make sure - like Ringo and his evolving roster of All Stars -  you deliver the goods with gusto!

Have you profited from any smart branding or creative marketing tips lately?? Please feel free to share your winning business-building ideas here.