Get your “Gilmore” Going!

Unless you have been living on another planet, you’ve probably heard of the quirky chick sitcom called “Gilmore Girls”. Though I have no hard evidence to prove it, I’m betting that Chinese take-out, coffee and assorted snack purchases for women ages 15-50 went up while that show was on the air (which ran on the WB network from 2000-2007). How can I make this claim? Because every week Lorelai Victoria Gilmore (played by Lauren Graham) and her daughter Rory Gilmore (aka Alexis Bledel) drank copious amounts of java at Luke Danes’ (Scott Patterson) diner, and ate (supposedly without gaining an ounce) amazing amounts of Chinese take-out and snack foods. Not far into the first season, the mere sight of all that constant arabica/food consumption often lead me (during a commercial break of course) to prepare a decaf version for myself. And before we knew it, in betwixt enjoying “girl time” with my own 2 teenage daughters, our little coffee klatch/snack time swiftly became a part of our weekly Gilmore-watching ritual.

So what does all this mean to you as a business owner? In a word - LOTS! Your branded communications tools (website, collaterals, print advertising, etc.) can have the same powerful effect on your customers and prospects; they can distinguish your firm, educate, persuade, motivate and sell IF you make sure they hit all the right buttons. And while I’m pretty sure that Amy Sherman-Palladino (the Gilmore creator) and producers did not NOT have any kickbacks from the coffee, Chinese restaurant or snack food cartels - the positive way and consistent take of how they presented these options, surely sent sales in those sectors winging.

In a world that is cluttered with competitors now more than ever, the game is all about connecting and capturing. So what do you have to do to get your own “Gilmore” going? Have a really great grasp of who your best clients are, what they need and how your particular product or service is valuable to them. Formulate a strong brand, which overtly (and positively) meshes with and communicates to your unique target markets. Struck your stuff, detailing everything that that makes your company sparkle - whether it’s fostering amazing client relationships, providing terrific services, or delivering superior products.

Maintain your signature style, create memorable messaging, get out and about in diverse venues (via networking, online presence, traditional print, etc.) with consistency, and you are sure to reap measurable returns.

Marketing Success Mentoring

Our meaty Marketing Mentoring sessions will leave you inspired and ready to make better choices, to get the most bang from every marketing & sales initiative you take on. We cover branding, cold calling, web & print marketing, networking & lots more! And depending on what you need for your business, we offer three mentoring options:

Intro to Success: $595 for 4 weeks, one 40 minute session per week

On Track Success Mentoring: $1,495 for 12 weeks, one 40 minute session per week, plus up to ten e/mail communiqués per week

Advanced Success Mentoring: $500 per month, $3,000 total for 6 months, for one 35 minute phone session per week, with unlimited email access for all your questions*
*For questions received Mon-Fri. 8:30-4:00 pm, with maximum 24hr response time